Charak’s brand moha: continues to inspire and empire women entrepreneurs

2nd Edition of “moha: Foot Care Stand on Your Feet” initiative offered the best business ideas from women, to stand a chance of winning a grant of Rs. 15,00,000 (Fifteen lacs)
Mumbai, 2nd November 2023. Today brand moha: from Charak Pharma concluded their nationwide hunt for women-led ideas/businesses and selected the best out of them with a one-time grant of Rs 15,00,000. This reward of Rs15 lacs is purely a grant and will not be a loan or an investment against equity. This financial independence will encourage more enterprising women to take up entrepreneurship fearlessly and work towards their dream.
The initiative accepted approximately 1500 entries from the women entrepreneurs nationally from 15th August, 2023 to 15th Oct, 2023 while an eminent selection team evaluated their business ideas in terms of different business metrics. Finally, 10 entries were shortlisted for the event finale.
The event finale on 2nd November saw the 10 finalists pitching their ideas to the esteemed jury members Ms. Sussanne Khan, Creative Director & Founder of The Charcoal Project; Ms. Divya Dutta, Actor, Poet, and Author; Ms. Manya Singh, Former Femina Miss India – 2020; within a fixed time slot. The jury members picked a single winner for the Rs.15 lacs reward from these finalists.
The winners of the initiative …………
Winner – Diksha Pandey (15,00,000)
1st runner up – Gayatri Varun (5,00,000)
2nd runner up – Jasmine Kaur (2,00,000)
Constellation prize – Jhalak Shah (1,00,000)Speaking about the initiative, Dr. Ram H. Shroff, Director at Charak Pharma commented “We understand the growth pains of startups as we have one at our hand. We believe our Stand on Your Feet initiative will inspire and more women to fight the good fight and break free from economic burdens. We already support 4,500 underprivileged children across 85+ centers with hygiene, nutrition and education under our “Adopt a NGO program.” The Stand on Your Feet initiative shares the same DNA of inspiring and channelizing actions to bring sustainable social change and growth.”